A website redesign should bring in more calls than the old site ever did. We protect the traffic you've already earned, then rebuild everything around it that's been letting you down.
Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.
What we do
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
5 stars Google review
What is included
Four rules that decide whether your new site keeps the ground the old one won.
Every URL, ranking and inbound link is listed before anything is drawn. You can't protect what nobody has counted.
How a build runsSome of your pages already bring in work. Those keep their addresses and their structure, and the redesign happens around them.
See the workEach old page points to its closest new match, never dumped on the homepage. One clean redirect keeps what a chain of them leaks.
The proof we showWe check rankings and enquiries against the baseline in the weeks after launch. Any problem gets caught while it's still small.
Questions people askThe argument
Mapped one by one
Every page that ranked keeps its value.
Left to the 404 page
Years of ranking history dropped.
Recorded before we start
So the change can be measured, not argued.
Nobody wrote it down
Nobody can show what happened.
Fix what's underperforming
The pages losing calls decide the work.
Make it look newer
A new coat of paint at rebuild prices.
Staged and watched
Search Console verified the day it ships.
Launched on a Friday
Found out on Monday.
How it runs
You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.
Week 1
We list every page you have, what it ranks for and what it brings in. Nobody talks about colours yet.
What we deliver
What do people search before they call you?
Week 2
The new sitemap keeps what already performs and adds pages for the searches the old site never answered.
What we deliver
Monthly searches
Weeks 3 to 5
We design a full system, so the pages you keep and the pages you add look like one site.
What we deliver
Sentient / Inter
14.05:1Weeks 5 to 8
We build it to load fast and wire it back into your CRM, booking system and ad accounts. The redirect map goes in as we build.
What we deliver
Weeks 8 to 9
We ship on a quiet day and verify it the same hour. Then we watch it against the baseline for weeks.
What we deliver
Baseline recorded
14 OctThe long read
The new look is the part everyone sees. The part that decides whether it was worth it sits underneath.
A page that ranks has history. It has links pointing at it and a record of people clicking and staying.
That takes years to build and a weekend to lose.
Change the address without mapping it and the history doesn't follow. The new page starts from zero while the old one disappears.
Illustrative: the shape an unmapped move takes, not a measurement of your site.
New colours and a new font won't help a site that customers can't find their way around.
If the calls aren't coming, the colours are rarely to blame. Usually it's the structure.
So we start with what's underperforming and why, and let that decide the work. Sometimes 3 pages need rewriting and the rest can stay.
Before anything ships, we write down what the site ranks for, what it brings in and how fast it loads.
It takes an afternoon, and nobody can argue with it later.
Without one, every chat after launch is opinion. With one, you just look at the numbers.
Case studies
Speech Clinic
A search-led structure giving each therapy and each mobile service area its own page to land on.
Scope of work
MedPrescribe
An e-prescribing platform positioned as a product, automating booking through to delivery.
Scope of work
First Class First Aid
A booking site built around the codes employers send, not the course names.
Scope of work
Ovaya
An at-home fertility treatment page answering what arrives, when, and who watches each cycle.
Scope of work
Full Body MRI
A whole-body screening scan surfaced by the organ or condition people actually search for.
Scope of work
Search proof
Shopify Partner
Shopify stores built so search can read the whole catalogue, with tracking on every sale.
Google Partner
Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.
Where we work
Engagements
Keep trading
For a site that brings in work today, rebuilt one section at a time so nothing goes dark.
Start fresh, keep the ground
For a site where the structure itself is the problem, and a new one is the fix.
Tools and integrations
We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.
Client results
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”
Research & Articles
Website redesign SEO in 5 steps: the inventory, redirect map, copy check and launch day tests that keep your Google rankings and enquiries through a rebuild.
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
Questions
What you need to know before we start a conversation.
Not answered here? Ask us directly
It shouldn't. Rebuilds lose rankings when URLs change without redirects, content gets cut or internal links vanish. We map every old address before the move and test it again at launch. We also record your rankings beforehand, so you can see exactly what happened afterwards.
Often you should. Pages that already bring in work keep their addresses and their structure. The redesign happens around them, so you keep what's earning while we fix what isn't. We make that keep, merge or retire call page by page in week 1.
Most websites take 4 to 12 weeks, and a redesign sits in that range. A staged redesign ships one section at a time, so the first section goes live sooner. The slow part is usually content and approvals. You get a dated schedule before you commit.
We watch your rankings against the baseline for the weeks after launch. An early drop is usually a missed redirect or an indexing setting. Both are quick to fix while they're small, and the baseline shows us exactly where to look. Nobody can honestly guarantee a position on Google, and we won't either.
