Anyone can open a store on a theme this afternoon. Getting buyers to find it and pay on a phone is the hard part. Our ecommerce website design starts with what your buyers search for, and we draw the checkout before the homepage. New store or tired one, we build it to rank and to track every sale.
Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.
What we do
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
5 stars Google review
What is included
We hold every store we design to these 4 rules, from the first collection to the last checkout field.
We name and group collections after the phrases buyers type, so a search lands on a page that already holds the answer.
How a build runsWe pick filters from the attributes that actually split your catalogue, and drop the ones nobody uses.
See the workDelivery times, returns and payment options sit next to the add to cart button, right where the doubt shows up.
The proof we showWe design the cart and checkout for one thumb on mobile data, then check it still works on a desktop.
Questions people askThe argument
Grouped the way buyers search
Each collection matches a search people make.
Grouped the way the warehouse stores
Categories named after supplier codes.
Filters chosen from the catalogue
Size, fit and material, where they matter.
Every filter the theme ships
12 options, and 3 of them useful.
Answered beside the price
Delivery, returns and payment, in view.
Buried in the footer
A policy page nobody opens.
Drawn for a thumb
Wallet payments first, fields cut to the minimum.
Tested on a desktop
Fine on a monitor, fiddly on a phone.
Measured from product view to order
You can see where each visit stopped.
Revenue in one number
No way to tell which page lost the sale.
How it runs
You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.
Week 1
We learn your catalogue, your margins and your customers before we look at a layout. A store is a set of trade-offs about what sells, so we start there.
What we deliver
What do people search before they call you?
Weeks 1 to 2
Collections, filters and navigation are mapped from what buyers type. That way every path to a product starts from a question people ask.
What we deliver
Monthly searches
Weeks 3 to 5
Product, collection and cart templates designed on a phone first, with the answers buyers need placed where they hesitate.
What we deliver
Sentient / Inter
14.05:1Weeks 5 to 8
We build the design on the platform that suits your catalogue. Product schema, shopping feeds and sales tracking are wired in as part of the job.
What we deliver
Weeks 8 to 9
We run test orders end to end and redirect every old URL. Then we record the sales funnel baseline the week your store goes live.
What we deliver
Baseline recorded
14 OctThe long read
Most stores don't lose buyers at the homepage. They lose them in 3 or 4 quiet places further down the path, and good design closes those gaps.
Stores are usually organised the way the stock is. That means by supplier, by range or by whatever the spreadsheet called it.
Buyers don't search that way. They type the material, the use, the size or the room. A collection structure that ignores that is a list of search results you have chosen not to win.
So we build the collection map from the query set first, and the menu falls out of it.
Illustrative: the usual shape of a store funnel, not a measurement of yours. We record yours before launch.
How long will it take? What if it doesn't fit? Can I pay the way I want to?
Every buyer asks these, and the question is asked at the price, not on a policy page.
A store that answers them in the footer makes the buyer go looking. Many open another tab and buy from whoever answered first. Your returns line has to be accurate too, because the Australian Consumer Law gives buyers refund rights on faulty goods whatever your policy says.
Most store traffic is on a phone, and most abandoned carts are too.
Small targets, long forms and a surprise shipping cost at the last step are what empty them. So the cart and checkout are drawn for a thumb before anything else, because the store is only as good as its smallest screen.
If you're testing a product with a handful of lines, a well-chosen theme will carry you. We'll tell you straight.
Design starts paying when the catalogue grows past what a theme's menus can hold, or when you can already see buyers stalling on the product page and want to know why.
Case studies
Speech Clinic
A search-led structure giving each therapy and each mobile service area its own page to land on.
Scope of work
MedPrescribe
An e-prescribing platform positioned as a product, automating booking through to delivery.
Scope of work
First Class First Aid
A booking site built around the codes employers send, not the course names.
Scope of work
Ovaya
An at-home fertility treatment page answering what arrives, when, and who watches each cycle.
Scope of work
Full Body MRI
A whole-body screening scan surfaced by the organ or condition people actually search for.
Scope of work
Search proof
Shopify Partner
Shopify stores built so search can read the whole catalogue, with tracking on every sale.
Google Partner
Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.
Where we work
Engagements
Fix the templates
A store that already sells, needing its product, collection and cart templates redrawn.
The whole store
A new store, or one being rebuilt, designed from the catalogue and the search demand up.
Tools and integrations
We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.
Client results
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”
Research & Articles
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
An NDIS provider website serves participants, families, support coordinators and plan managers. How to build one each of them can use, built to WCAG 2.2 AA.
Questions
What you need to know before we start a conversation.
Not answered here? Ask us directly
Mostly Shopify and WooCommerce, and we're a Shopify Partner. We'll recommend the one that suits your catalogue, your team and your budget. The design work is the same either way: structure first, then templates.
We design 1 product template and a content model that every product fills. So your thousandth product looks as considered as your first, without costing the same.
Most stores take 4 to 12 weeks from first call to launch. A refresh of the core templates sits at the short end. You get a dated schedule before you commit.
You get a fixed quote with line items after a free 15-minute strategy call. Our brand and website package starts from $6,100 + GST. A store is quoted on its own scope, and the number of templates matters more than the number of products.
It shouldn't, because URL handling is part of the scope. Every product and collection address is mapped and redirected where it changes. Nobody can honestly guarantee a ranking, and we won't either.
Usually, yes. We design the image slots around the photos you have. Then we tell you plainly where a missing angle or a lifestyle shot would help a buyer decide.
Yes, if you sell online. Big brand or brand new, the collection research is done for your products and your buyers. Nothing is borrowed from another trade.
