A booking site built around the codes employers send, not the course names.
The brief
A booking site built around the codes employers send, not the course names.
Designing the path from choosing an option to a confirmed booking, with as few steps and as few questions as the booking needs.
See our Booking & intake serviceOne layout for every course page, so each carries the same facts in the same place and a visitor can compare them at a glance.
See our Custom website design serviceStructured data in the page markup that tells search engines what each page describes, in the vocabulary they read.
See our Technical SEO serviceThe build
What First Class First Aid looks like as built: on a desktop, around its photography, and on a phone.
The First Class First Aid home page on a desktop screen, as it was built.
Every section comes from a small set of page templates. The pages behind it read the same way, and adding the next one is a writing job with no redesign.
One image carries the art direction for First Class First Aid.
We set it large, with room to breathe, so the page opens on a picture. The copy follows once the picture has done its job.
Here it is at phone width and uncropped. Plenty of visitors see it this way first.
The first screen says what the page is for and shows the next step. The rest follows in the order a visitor needs it.
