Most sites count page views well and enquiries badly. Our conversion tracking is planned before launch and sent from the browser and the server, without counting anything twice. Consent is respected, and you get one report of where every enquiry came from.
Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.
What we do
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
5 stars Google review
What is included
We hold tracking to 4 rules. They stand up when someone asks where the leads came from.
Every event is named and described in a tracking plan before the site ships. Your very first week of data is usable.
How a build runsBrowser and server events share one ID. Each platform sees every enquiry once, even when a browser blocks the tag.
See the workTags wait for the visitor's choice and follow it. The consent state travels with the event to every platform that asks for it.
The proof we showOne report shows how many enquiries each channel brought, week by week. It replaces page views nobody can act on.
Questions people askThe argument
Written down before launch
Each one named, defined and tested.
Added when someone asks
The same click under 3 names.
Both, deduplicated
One event ID, counted once.
Browser only
Blockers and closed tabs undercount.
Followed by every tag
Nothing fires before a visitor chooses.
Loaded on page view
Tags running before the banner is answered.
Enquiries by source
Which ad or search brought each lead.
Sessions and bounce rate
Traffic, but not what it was worth.
Checked, then flagged
A missing event is noticed within days.
Found at the end of the quarter
A quarter of numbers nobody believes.
How it runs
You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.
Week 1
We check what's tracked today, what's counted twice and what's missing. We also check what fires before a visitor has given consent.
What we deliver
What do people search before they call you?
Weeks 1 to 2
Every conversion goes into a tracking plan. It lists the name, when it fires, what it carries and where it's sent.
What we deliver
Monthly searches
Weeks 2 to 3
We build browser tags and server events from the plan in Google Tag Manager. Each pair shares one event ID, so Google Ads and Meta keep one copy.
What we deliver
Sentient / Inter
14.05:1Weeks 3 to 4
We send test enquiries from every form and every source. Each one is checked in every platform before anyone relies on the numbers.
What we deliver
Weeks 4 to 5
Your report of enquiries by source goes live. A check runs alongside it and tells you when an event stops arriving.
What we deliver
Baseline recorded
14 OctThe long read
Tracking breaks quietly. Here's how it usually goes wrong, and what a plan written before launch prevents.
Tracking that runs only in the browser misses every visitor whose blocker stops the tag. It also misses every thank-you page closed before it loads.
You end up with an undercount you can't see, and it makes some channels look worse than they are.
Sending the same event from the server fills that gap, and Meta's version of this is the Conversions API. It only works if both copies carry one ID, so the platform keeps one and drops the other.
Illustrative: the shape of the gap, not a measurement. The gap on your site depends on your audience, and we check it in the audit.
The usual fix for missing data creates a new problem. Add a server event without deduplication and every enquiry arrives twice.
Now the ad platform thinks your cost per lead has halved, and it spends to match.
Deduplication works by matching. Both events carry the same ID, and we test that each platform pairs them before launch.
A consent banner that loads after the tags is decoration. The tags have already fired before the visitor has answered.
Every tag in our plan waits for a choice and follows it. On healthcare and NDIS sites, no Meta, TikTok or Google Ads pixel loads without express opt-in, and ad platforms get a booked or not-booked signal only.
Some data goes missing by design. That's the right amount of data to have.
Sessions, bounce rate and time on page describe activity. None of them tells you which channel paid for itself.
Our report shows enquiries by source, week by week, so a budget meeting can see which channels bring people who get in touch. On one client build it showed 187 enquiries from $1,124 of spend, or $6.01 each.
If an event stops arriving, the report says so within days. You won't find out at the end of the quarter.
Case studies
Speech Clinic
A search-led structure giving each therapy and each mobile service area its own page to land on.
Scope of work
MedPrescribe
An e-prescribing platform positioned as a product, automating booking through to delivery.
Scope of work
First Class First Aid
A booking site built around the codes employers send, not the course names.
Scope of work
Ovaya
An at-home fertility treatment page answering what arrives, when, and who watches each cycle.
Scope of work
Full Body MRI
A whole-body screening scan surfaced by the organ or condition people actually search for.
Scope of work
Search proof
Shopify Partner
Shopify stores built so search can read the whole catalogue, with tracking on every sale.
Google Partner
Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.
Where we work
Engagements
Make the numbers honest
Your site has tracking that nobody quite believes. We fix it without a rebuild.
Plan, build, report
A new business, a new site, or one starting again. Every enquiry gets counted once and reported by source.
Tools and integrations
We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.
Client results
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”
Research & Articles
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
An NDIS provider website serves participants, families, support coordinators and plan managers. How to build one each of them can use, built to WCAG 2.2 AA.
Questions
What you need to know before we start a conversation.
Not answered here? Ask us directly
It's a short document listing every conversion. It says what each one is called, when it fires, what it carries and which platforms receive it. We write it before launch and keep it up to date after.
The Meta Conversions API sends conversions from your server as well as the browser. It catches enquiries that ad blockers and closed tabs would hide. If you spend on Meta ads, you'll want it. We pair each server event with its browser copy by one event ID, so nothing counts twice.
Tags wait for the visitor's choice and follow it, and where a platform accepts consent signals we pass them on. If your banner doesn't work that way, fixing it is part of the scope. On health and NDIS sites, ad pixels need express opt-in.
GA4 and Google Tag Manager, Google Ads conversion tracking, and Meta conversion tracking with the Conversions API. We also connect your CRM, such as HubSpot or Salesforce, where it can receive events. We only add tags for platforms you use.
Tracking adds very little weight. Third-party scripts load after the page is usable, and server events add no weight in the browser. Core Web Vitals stay within budget.
We quote a fixed price after a free 15-minute call, with every line item listed. It covers either the audit and fix or the full setup, depending on what's on your site today and which platforms you use.
Tracking makes the numbers reliable, and a CRO audit then uses them to find where enquiries are lost. It usually makes sense to start here, because an audit on broken tracking is guesswork.
