The full site on a big screen
The Full Body MRI home page on a desktop screen, as it was built.
Every section comes from a small set of page templates. The pages behind it read the same way, and adding the next one is a writing job with no redesign.
A full body MRI website patients find by the condition they search
A whole-body screening scan surfaced by the organ or condition people actually search for.
The brief
What the site had to do, and how we built it
A whole-body screening scan surfaced by the organ or condition people actually search for.
- in a single scan
- 14 organs
- conditions screened
- 500 +
Information architecture
Organising the content into sections, pages and navigation, so a visitor arriving from any search lands somewhere that makes sense.
See our UX and wireframing serviceCopywriting
Our copywriters write the pages in plain language, to the structure the architecture set out. You never stare at a blank page.
See our Website copywriting serviceTechnical SEO
The site's underlying health for search: crawlable structure, clean URLs, metadata, speed and markup that search engines can read.
See our Technical SEO serviceThe build
The design, up close and personal.
What Full Body MRI looks like as built: on a desktop, around its photography, and on a phone.
One image sets the tone
One image carries the art direction for Full Body MRI.
We set it large, with room to breathe, so the page opens on a picture. The copy follows once the picture has done its job.
The same site on a phone
Here it is at phone width and uncropped. Plenty of visitors see it this way first.
The first screen says what the page is for and shows the next step. The rest follows in the order a visitor needs it.
Your customers are already searching.Let's give them a site worth finding.
- Fixed scope, fixed price
- You own the site and the code