An SEO audit you can act on the next morning (no 90-page PDF).
Our SEO audit gives you a ranked list of what is holding your site back, what each fix is worth and who should make it. It comes on a fixed quote and reads in one sitting.
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
You see the page plan before design starts, and the design before we
build. So there are no nasty surprises at the end.
Step 1
Scope
We agree what the site should earn from search and which pages carry that. Every finding is then judged against the right target.
What we deliver
Goals and priority pages
Console and analytics access
Fixed quote confirmed
Delivery date in writing
What do people search before they call you?
Step 2
Crawl
We run a rendered crawl of the whole site. Then we check it against the index, the field speed data and the structured data it carries.
What we deliver
Rendered site crawl
Index coverage check
Core Web Vitals field data
Schema validation
Monthly searches
emergency plumber sydney880
blocked drain sydney880
hot water system install720
Step 3
Content
Every priority page is checked against the search it should answer. We also list the gaps where no page answers at all.
What we deliver
Search to page match
Pages competing with each other
Thin and duplicate pages
Missing pages listed
Sentient / Inter
14.05:1
Step 4
Links
We check the links pointing at the site and the links inside it. We look for risk, for waste, and for the gap between you and the sites outranking you.
Every finding is scored by what it is worth and what it costs. You get a list your team can start on the next day.
What we deliver
Ranked fix list
Owner and effort per fix
Walkthrough call
Follow-up check on progress
Baseline recorded
14 Oct
The long read
What makes an SEO audit worth paying for.
An audit is only worth what gets fixed because of it. Everything about ours is built around that.
01
Most of the value sits at the top of the list
Every site has dozens of things that could be better. In practice a handful of findings carry most of the benefit, and the rest is housekeeping.
Sorting by value is the hard part. A tool can't do it, because a tool doesn't know which pages earn.
So that is where our time goes. The list you get is short at the top and honest about the tail.
How much of the benefit the top fixes carry
Benefit capturedStill on the list
Top 3Top 5Top 10Top 20All
Illustrative: the usual shape of a ranked fix list, not a measurement of your site.
02
Why we don't send a 90-page PDF
Long audits feel thorough. Most of the pages are screenshots of tool output, sorted by the tool's categories.
A document nobody finishes fixes nothing. The critical issue on page 61 waits behind 40 pages of image alt text.
Ours is a list. Each row is one fix, with its evidence, what it is worth, how long it takes and who should do it.
A document nobody finishes fixes nothing
03
What an SEO audit can't do
An audit tells you what to do. It doesn't do it. The fixes are yours to make, or ours through technical SEO or ongoing SEO.
It is also no substitute for a migration plan. If you are about to change domain or platform, migration SEO covers the move itself, with the redirect map and the monitoring.
An audit tells you what to do
04
When you don't need one
If the site is a few months old, there isn't enough history to audit. If you already know what is wrong, save the fee and start fixing.
An audit earns its price when traffic has moved and nobody can say why. It also pays off when a site has grown for years without anyone looking underneath it.
save the fee and start fixing
Send us the site.We'll tell you what to fix first.
Your website talks to the software you already run.
We pick the platform that suits your business. Then we connect the
site to your booking system, your CRM and your ad accounts, so every
enquiry lands where your team already works.
“Up until working with Casey, we had only had poor to mediocre
experiences outsourcing work to agencies... instead of needing
babysitting like the other agencies we worked with, he was not only
completely dependable but also gave us sound
suggestions on how to get better results.”
Chris Jellis Domain Health
“Since going with Casey and his team, we have had nothing but
wins! They are great communicators, but more importantly, have got
awesome results with low lead costs.”
AN
Anneke Founder, Gentle Wombat
“As an experienced health professional I am a hard sceptic.
Casey and his team over delivered on my project
with an A+ website design having actively listened to every point I was
seeking.”
MT
Monica T Google review
“Casey has been an absolute standout! His personalised
approach has been nothing short of incredible. We have had amazing results from the get-go.”
AT
Allan Tomlinson Google review
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
SP
Stephanie Poma Google review
“Casey was so empathetic and patient in listening to my ideas.
He asked all the right questions and got me thinking on aspects I
hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and
ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded
service provider.”
SP
Storm Parker Google review
“We have worked with Casey on a number of website projects and
are super impressed with his promptness, communication,
professionalism, and knowledge of the full suite of digital
marketing... You and your team are second to none!”
MV
Mark Anthony Valle Google review
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or
inquiries I had with remarkable responsiveness and genuine
accommodation. The end result was nothing short of fantastic.”
Website redesign SEO in 5 steps: the inventory, redirect map, copy check and launch day tests that keep your Google rankings and enquiries through a rebuild.
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
Questions
What people ask before booking an SEO audit.
What you need to know before we start a conversation.
You get a ranked fix list. Each item shows the evidence, what the fix is worth, how long it takes and who should do it. We also run a walkthrough call with whoever will do the work, so the list gets acted on instead of filed.
How long does an SEO audit take?
It depends on the size of the site and the question behind the audit. A focused audit is quicker than a full site audit. You get the delivery date in writing with your fixed quote, before any work starts, so you can plan your team's time around it.
How much does an SEO audit cost?
Every audit gets a fixed quote with line items after a free 15-minute call. The price is set by the size of the site and the question you need answered. You know the full cost before work begins, and it doesn't grow halfway through.
Do we have to hire you to make the fixes?
The list is written so any good developer or writer can work through it, with or without us. If you'd like us to do it, technical SEO covers the code fixes and ongoing SEO covers the rest. Ongoing SEO is a separate monthly service, quoted on its own.
What access do you need?
Read access to Google Search Console and Google Analytics, plus server logs if you can get them. We crawl the site from the outside, so nothing on your live site changes during the audit. You keep control of every account the whole way through.
Our traffic dropped suddenly. Is an audit the right start?
A focused audit is usually the fastest way in. It checks the likely causes first: a recent release, a broken redirect, an indexing setting, or a change in how Google answers those searches. You get the cause, the fix and who should make it, in that order.
Do you audit healthcare websites differently?
The search checks are the same. For healthcare sites, the content review also flags claims and testimonials that may breach Australian health advertising rules, because fixing those can change the page. The business stays responsible for its own advertising. Written to the guidelines by our copywriting team. Not legal advice.