Every enquiry that could have been a booking is a phone call someone has to return. We build an online booking system into your site, with live times from the booking or practice software you already run. Intake gets asked once, and the confirmation goes out straight away.
Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.
What we do
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
5 stars Google review
What is included
We build booking flows to 4 rules. They suit the person booking and the team running the diary.
Times are read from your booking software. A slot that shows can be booked, and one that has gone never appears.
How a build runsIntake answers go into the client record before the visit. Nobody fills in the same form again at reception.
See the workPre-screening questions choose the right appointment type and length. They also say plainly when someone should call instead.
The proof we showIf you have more than one clinic, the flow asks where first. Then it shows only the people and times at that location.
Questions people askThe argument
Live times from your system
Only slots that can be booked.
Request a time
A preferred day, then phone tag.
Asked once, before the visit
The answers land in the client record.
A clipboard on arrival
The same details, written twice.
Questions that route
The right appointment type, first time.
Booked into the wrong slot
Found out at the front desk.
Sent the moment it's booked
Date, place and what to bring.
A reply when someone gets to it
No proof the booking exists.
Rescheduled from the email
The freed time goes straight back up.
Call during business hours
No-shows instead of cancellations.
How it runs
You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.
Week 1
We learn how your diary runs: appointment types, lengths and who can see whom. We also check what your booking software lets a website read and write.
What we deliver
What do people search before they call you?
Weeks 1 to 2
We draw the booking path step by step. The intake and screening questions are written and approved before anything is designed.
What we deliver
Monthly searches
Weeks 2 to 4
We draw time pickers, forms and confirmations for a phone first. Every step works by keyboard and screen reader.
What we deliver
Sentient / Inter
14.05:1Weeks 4 to 6
We connect the flow to your booking or practice software through its own interface. Every booking is written back and logged.
What we deliver
Weeks 6 to 7
We test bookings in every appointment type, then cancel and reschedule them. Only then does the flow go live and the old request form retire.
What we deliver
Baseline recorded
14 OctThe long read
Online booking is easy to add and hard to get right. Here's where the difference shows, for the person booking and for the person running the diary.
A form that asks for a preferred day and time still leaves the booking to your team.
Someone has to read it, check the diary and call back. By then the time they wanted has often gone, and what follows is phone tag.
Live availability cuts that loop. If a time shows, it can be taken, and the booking is confirmed before the visitor closes the tab.
Illustrative: a shape booking demand often takes, not a measurement. We look at your own enquiry times in discovery.
Most intake gets done twice. First loosely online, then again on a clipboard in the waiting room.
We ask once, before the visit, and write the answers into the client record. That way the first minutes of the appointment go on the appointment.
Intake stays to what the practitioner needs for that appointment type, and nothing is asked twice.
Pre-screening questions exist to put someone in the right appointment. That means the right type, the right length and the right person.
Where the answers mean online booking won't suit, the flow should say so plainly and give a phone number. A dead end helps nobody.
On a healthcare site the wording stays factual. The questions describe the appointment and never promise an outcome.
We don't build a second calendar. The diary lives in one place, the system your team already uses.
The website reads availability from it and writes bookings back through its own interface. Reception sees online bookings exactly where they see every other one.
If a write ever fails, it's logged and retried, and your team hears about it before the client arrives.
Case studies
Speech Clinic
A search-led structure giving each therapy and each mobile service area its own page to land on.
Scope of work
MedPrescribe
An e-prescribing platform positioned as a product, automating booking through to delivery.
Scope of work
First Class First Aid
A booking site built around the codes employers send, not the course names.
Scope of work
Ovaya
An at-home fertility treatment page answering what arrives, when, and who watches each cycle.
Scope of work
Full Body MRI
A whole-body screening scan surfaced by the organ or condition people actually search for.
Scope of work
Search proof
Shopify Partner
Shopify stores built so search can read the whole catalogue, with tracking on every sale.
Google Partner
Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.
Where we work
Engagements
Embed and extend
You like your booking tool's own widget, such as Cliniko, HotDoc or Calendly. You want it styled, tracked and placed where people look.
Built around your diary
A new practice or a growing one that needs its own flow, with intake and screening before the booking.
Tools and integrations
We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.
Client results
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”
Research & Articles
An NDIS provider website serves participants, families, support coordinators and plan managers. How to build one each of them can use, built to WCAG 2.2 AA.
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
Questions
What you need to know before we start a conversation.
Not answered here? Ask us directly
Common ones include Calendly, Cliniko, Halaxy, HotDoc, Nookal and Splose. For medical practices we also work with Best Practice, Medical Director, HealthEngine and Medirecords. We confirm what your system allows in week 1, before anything is designed. If a custom flow isn't possible, we tell you straight.
Yes, from a link in their confirmation email and within the rules you set. A cancelled time goes straight back into availability.
It's sent over an encrypted connection to your own system and never kept on the website. We ask only what the appointment type needs, and health details never go to an ad platform. We also check your privacy policy against what the flow collects.
We draft them with your practitioners, who approve every word. On health services the wording is factual and describes the appointment. It never suggests a result.
A styled booking page usually takes about 2 weeks. A custom flow with intake and screening usually takes 6 to 7 weeks, depending on what your booking software allows.
We quote a fixed price after a free 15-minute call, with every line item listed. If your booking software charges for an integration plan on its side, we tell you before you commit.
Each completed booking fires a conversion event, so you can see which pages and ads bring bookings as well as visits. On health sites, ad platforms get a booked or not-booked signal only, and only with the visitor's opt-in.
