Website enquiry forms people actually finish (and leads that never go missing)
Your enquiry form is the last step between a visitor and a lead, and it's where plenty of them give up. We cut it to what the first reply needs and make every error easy to fix. Spam gets stopped without a puzzle, and each enquiry lands with the person who answers it.
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
You see the page plan before design starts, and the design before we
build. So there are no nasty surprises at the end.
Week 1
Review
We read every form on the site. We note what each one asks, where it sends, and how many people start it without finishing.
What we deliver
Form inventory
Start and finish rates
Where each one delivers
Fixed quote with line items
What do people search before they call you?
Weeks 1 to 2
Fields
Every field has to earn its place. We agree with your team what the first reply needs, and the rest moves to later.
What we deliver
Field-by-field decision
Step plan for long forms
Error message copy
Routing rules agreed
Monthly searches
emergency plumber sydney880
blocked drain sydney880
hot water system install720
Weeks 2 to 3
Design
Labels sit above fields, errors sit beside them, and buttons are big enough for a thumb. We draw and check it on a phone before a desktop.
What we deliver
Form designs, mobile first
Validation and error states
Contrast measured to AA
Confirmation page
Sentient / Inter
14.05:1
Weeks 3 to 4
Build
We build it into the site's own code and filter spam on the server. Every submission is logged before it's emailed, and it can go to HubSpot or Salesforce too.
We send test enquiries from every form to every inbox before go-live. Then we watch the finish rate against the old form's.
What we deliver
Test sends on every route
Keyboard and screen reader pass
Finish rate compared
Handover and training
Baseline recorded
14 Oct
The long read
What your enquiry form costs your visitors.
Every field is a small favour you're asking for. Here's why we ask for fewer, and what happens behind the form once someone presses send.
01
Every field is a question they have to answer
A field feels free to the team that adds it, whether it's company size, budget range or how they heard about you.
But the visitor pays for every field. And they pay at the exact moment they're deciding whether to bother.
So each field has to earn its place. If the first reply doesn't need it, it waits for the call.
Finish rate as a form grows
Finished the formGave up part way
357912
Illustrative: the usual shape of the trade-off, not a measurement. We measure your own forms before changing them.
02
Steps help when the easy question comes first
Splitting a long form into steps doesn't fix it on its own. A form with 5 screens of hard questions is still hard work.
Steps help when they put the easy question first, like which service, which location or a first name. Once someone has started, they're far more likely to finish.
We only split a form that has enough to ask, and we always show how many steps are left.
they put the easy question first
03
Spam protection should be invisible
A CAPTCHA stops some bots and all of your visitors' patience. It punishes the people you want so it can slow down the ones you don't.
Most spam can be caught quietly. We use a hidden field only a bot fills in and a check on how fast the form was finished, and the server refuses anything that fails either one.
Nobody sees any of it. Your customer's enquiry simply arrives.
punishes the people you want
04
The lead that vanishes after the thank-you
The worst failure is the one nobody sees. The form says thank you, the email bounces, and nobody knows it went missing.
We log every submission before it's emailed, retry it if delivery fails, and route it to the person who answers that kind of enquiry.
When you want to know what happened to Tuesday's lead, there's a record to look at.
nobody knows it went missing
Send us your contact form.We'll tell you which fields can go.
Your website talks to the software you already run.
We pick the platform that suits your business. Then we connect the
site to your booking system, your CRM and your ad accounts, so every
enquiry lands where your team already works.
“Up until working with Casey, we had only had poor to mediocre
experiences outsourcing work to agencies... instead of needing
babysitting like the other agencies we worked with, he was not only
completely dependable but also gave us sound
suggestions on how to get better results.”
Chris Jellis Domain Health
“Since going with Casey and his team, we have had nothing but
wins! They are great communicators, but more importantly, have got
awesome results with low lead costs.”
AN
Anneke Founder, Gentle Wombat
“As an experienced health professional I am a hard sceptic.
Casey and his team over delivered on my project
with an A+ website design having actively listened to every point I was
seeking.”
MT
Monica T Google review
“Casey has been an absolute standout! His personalised
approach has been nothing short of incredible. We have had amazing results from the get-go.”
AT
Allan Tomlinson Google review
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
SP
Stephanie Poma Google review
“Casey was so empathetic and patient in listening to my ideas.
He asked all the right questions and got me thinking on aspects I
hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and
ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded
service provider.”
SP
Storm Parker Google review
“We have worked with Casey on a number of website projects and
are super impressed with his promptness, communication,
professionalism, and knowledge of the full suite of digital
marketing... You and your team are second to none!”
MV
Mark Anthony Valle Google review
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or
inquiries I had with remarkable responsiveness and genuine
accommodation. The end result was nothing short of fantastic.”
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
An NDIS provider website serves participants, families, support coordinators and plan managers. How to build one each of them can use, built to WCAG 2.2 AA.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
Questions
What people ask before we touch their forms.
What you need to know before we start a conversation.
As few as the first reply needs. For most service businesses that's a name, a way to reply and a sentence about what they need. We decide the rest with your team, field by field.
Do multi-step forms work better?
They help when there's a lot to ask and the easy questions come first. For a short form, a single step is usually better, and we'll tell you which one yours is.
How do you stop spam without a CAPTCHA?
We use a hidden field that only bots fill in, a check on how quickly the form was completed, and validation on the server. Together they catch most spam without asking your customers to prove anything.
Can different enquiries go to different people?
Routing can follow the service, the location or any other field. Bookings reach reception, quote requests reach the person who writes them, and leads can drop straight into HubSpot or Salesforce.
Are the forms accessible?
Every form has visible labels, errors explained in words and read out by screen readers, full keyboard use and buttons sized for a thumb. We test each one to WCAG 2.2 AA.
What does a form rebuild cost?
We quote a fixed price after a free 15-minute call, per form or for the whole site, with every line item listed. It depends on how many forms you have and where each one needs to send.
Do you build forms for healthcare practices?
We do, and health forms ask for the minimum and never collect clinical detail they don't need. They deliver to the practice's own inbox or booking system, and no ad pixel fires on them without the visitor's express opt-in.