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Website enquiry forms people actually finish (and leads that never go missing)

Your enquiry form is the last step between a visitor and a lead, and it's where plenty of them give up. We cut it to what the first reply needs and make every error easy to fix. Spam gets stopped without a puzzle, and each enquiry lands with the person who answers it.

  • No CAPTCHA puzzles
  • Every lead logged and routed
$6.01
per enquiry on a client build
187
enquiries from $1,124 of ad spend
96
Lighthouse performance on a launched build
100+ clients
AHPRA and TGA ad policy
Australian owned
Google Partner, certified
Meta Partner, certified
Privacy Act compliant
TikTok Ads, certified

We'd rather show you than tell you.

Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.

$6.01 per enquiry on a client build 96 Lighthouse performance score 400+ checks before every release Built to WCAG 2.2 AA

What we do

What is your website for?

What clients say about the build

Two people sitting outdoors looking at a tablet together, one of them using a power wheelchair
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
Read the case study

5 stars Google review

Shallon Duck Google review

What is included

A form is a conversation, so keep it short.

We build every enquiry form to 4 rules. More people finish it, and every finished one arrives.

  1. A name, a way to reply and a sentence about the job is enough for most services. Everything else can wait for the conversation.

    How a build runs
  2. We split a long form so the easy question comes first and progress always shows. A short form stays on one screen.

    See the work
  3. A hidden field, a completion timer and a server check run behind every form. None of your visitors is asked to prove anything.

    The proof we show
  4. We log every submission, route it by service or location, and retry it if delivery fails. A lead never vanishes after the thank-you.

    Questions people ask

The argument

Why short forms win (and long ones get ghosted).

The fields

Website Development Group

Only what the first reply needs

The rest can wait for the call.

Generalist build

Everything sales might want

A dozen fields before a hello.

Long forms

Website Development Group

Split into steps where it helps

The easy question first, the detail after.

Generalist build

One long scroll

The length scares people off first.

Errors

Website Development Group

Explained beside the field

Kept as typed and fixed in place.

Generalist build

Cleared on submit

A red banner and an empty form.

Spam

Website Development Group

Filtered quietly behind the form

A hidden field, a timer, a server check.

Generalist build

A CAPTCHA wall

Your customers asked to find the bicycles.

Delivery

Website Development Group

Routed by what was asked

Each lead reaches the person who answers it.

Generalist build

One shared inbox

Forwarded twice, answered on Thursday.

How it runs

From first call to launch, minus the headaches.

You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.

Week 1

Review

We read every form on the site. We note what each one asks, where it sends, and how many people start it without finishing.

What we deliver

  • Form inventory
  • Start and finish rates
  • Where each one delivers
  • Fixed quote with line items
A business owner laughing during a video strategy call on his laptop, in a light-filled room with a window behind him

Weeks 1 to 2

Fields

Every field has to earn its place. We agree with your team what the first reply needs, and the rest moves to later.

What we deliver

  • Field-by-field decision
  • Step plan for long forms
  • Error message copy
  • Routing rules agreed
A crowd of people crossing a busy city street, shot from above with their movement blurred

Weeks 2 to 3

Design

Labels sit above fields, errors sit beside them, and buttons are big enough for a thumb. We draw and check it on a phone before a desktop.

What we deliver

  • Form designs, mobile first
  • Validation and error states
  • Contrast measured to AA
  • Confirmation page
Three colleagues around a table of laptops, one standing and gesturing at a screen while the other two look on

Weeks 3 to 4

Build

We build it into the site's own code and filter spam on the server. Every submission is logged before it's emailed, and it can go to HubSpot or Salesforce too.

What we deliver

  • Server-side spam checks
  • Routing to named inboxes
  • Delivery log and retries
  • Conversion events
Blue and lime patch cables plugged into a rack panel and sweeping away in order

Week 4

Launch

We send test enquiries from every form to every inbox before go-live. Then we watch the finish rate against the old form's.

What we deliver

  • Test sends on every route
  • Keyboard and screen reader pass
  • Finish rate compared
  • Handover and training
A shop owner standing in his plant shop holding a potted plant, shelves of plants behind him

The long read

What your enquiry form costs your visitors.

Every field is a small favour you're asking for. Here's why we ask for fewer, and what happens behind the form once someone presses send.

Every field is a question they have to answer

A field feels free to the team that adds it, whether it's company size, budget range or how they heard about you.

But the visitor pays for every field. And they pay at the exact moment they're deciding whether to bother.

So each field has to earn its place. If the first reply doesn't need it, it waits for the call.

Finish rate as a form grows
Finished the form Gave up part way

Illustrative: the usual shape of the trade-off, not a measurement. We measure your own forms before changing them.

Steps help when the easy question comes first

Splitting a long form into steps doesn't fix it on its own. A form with 5 screens of hard questions is still hard work.

Steps help when they put the easy question first, like which service, which location or a first name. Once someone has started, they're far more likely to finish.

We only split a form that has enough to ask, and we always show how many steps are left.

Spam protection should be invisible

A CAPTCHA stops some bots and all of your visitors' patience. It punishes the people you want so it can slow down the ones you don't.

Most spam can be caught quietly. We use a hidden field only a bot fills in and a check on how fast the form was finished, and the server refuses anything that fails either one.

Nobody sees any of it. Your customer's enquiry simply arrives.

The lead that vanishes after the thank-you

The worst failure is the one nobody sees. The form says thank you, the email bounces, and nobody knows it went missing.

We log every submission before it's emailed, retry it if delivery fails, and route it to the person who answers that kind of enquiry.

When you want to know what happened to Tuesday's lead, there's a record to look at.

Send us your contact form.We'll tell you which fields can go.

  • No CAPTCHA puzzles
  • Every lead logged and routed

Case studies

Our work, so you can
judge for yourself.

Speech Clinic

A speech therapy website built to rank in the suburbs it serves

A search-led structure giving each therapy and each mobile service area its own page to land on.

Scope of work

  • Search architecture
  • Page templates
  • Local SEO
Read the case study
7areas
a page each
10suburbs
service areas

MedPrescribe

An e-prescribing platform website that sells like a product

An e-prescribing platform positioned as a product, automating booking through to delivery.

Scope of work

  • Product positioning
  • UX writing
  • Design system
Read the case study
6steps
booking to delivery
70%
less admin, their figure

First Class First Aid

A first aid course website employers can book in one go

A booking site built around the codes employers send, not the course names.

Scope of work

  • Booking flow
  • Course templates
  • Schema
Read the case study
6units
accredited, a page each
3yr
certification explained

Ovaya

A fertility treatment website that answers every question before the consult

An at-home fertility treatment page answering what arrives, when, and who watches each cycle.

Scope of work

  • Content strategy
  • Page design
  • Compliance review
Read the case study
2min
to self-administer
1wk
consult to doorstep

Full Body MRI

A full body MRI website patients find by the condition they search

A whole-body screening scan surfaced by the organ or condition people actually search for.

Scope of work

  • Information architecture
  • Copywriting
  • Technical SEO
Read the case study
14organs
in a single scan
500+
conditions screened

Search proof

The scoreboard, straight from client dashboards.

SEO dashboard showing organic traffic climbing from near zero to 273,770 monthly visitors with 57,773 ranking keywords
SEO: organic traffic grew from near-zero to 273,770 monthly visitors and 57,773 ranking keywords in under 12 months.
Google Search Console graph showing impressions surging from near-zero to over 3,000 per day within 10 weeks
Search Console: impressions surged from near-zero to over 3,000 a day within 10 weeks of engagement (2022).
SEO dashboard showing organic traffic spike from near zero to 34,163 monthly visitors with 15,741 ranking keywords
SEO: organic traffic grew from near-zero to 34,163 monthly visitors with 15,741 ranking keywords.
Google Search Console graph showing clicks rising from under 50 to over 300 per day within three months
Search Console: clicks grew from under 50 a day to over 300, and impressions from 2K to 18K, within 3 months.
SEO organic keywords chart showing growth from under 500 to 6,870 ranking keywords between 2020 and 2021
SEO: organic keywords grew from under 500 to 6,870 ranking keywords between March 2020 and December 2021.
Google Analytics chart showing sessions growing from 1,200 to over 20,000 per month over approximately five years
Analytics: sessions grew from 1,200 a month to over 20,000, a 1,567% increase (2015 to 2018).
Rank tracker chart showing organic keyword rankings growing from near-zero to over 26,000
Rank tracker: organic keywords grew from near-zero to over 26,000 tracked keywords by 2018.
Organic traffic chart showing recovery from near-zero to over 3,000 monthly visitors after intervention
Rank tracker: organic traffic recovered from near-zero to over 3,000 monthly visitors after we were brought in to fix it (2017 to 2019).

Shopify Partner

Shopify stores built so search can read the whole catalogue, with tracking on every sale.

Google Partner

Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.

Book a free strategy call

Where we work

Which industry are you in?

Engagements

Fix one form, or fix them all.

  • Field review
  • Form design
  • Error copy
  • Spam filtering
  • Inbox routing
  • Form events
  • WCAG 2.2 AA

One form, done well

Form rebuild

The one form that brings in most of your leads, rebuilt so more people finish it.

  • Field review with your team
  • Redesign and build
  • Server-side spam checks
  • Routing to the right inbox
  • Accessibility pass
Book a free strategy call

Every form on the site

Enquiry system

A new site, or one with forms everywhere, sharing one set of fields, rules and routing.

  • Everything in the form rebuild
  • Multi-step flows where they help
  • Shared validation and error copy
  • Routing by service or location
  • Delivery log with retries
  • Conversion events on every form
Book a free strategy call
  • Astro
  • WordPress
  • Shopify
  • Next.js
  • React
  • Vue.js
  • Svelte
  • Node.js
  • Tailwind CSS
  • Vercel
  • Netlify
  • Cloudflare
  • WooCommerce
  • Sanity
  • Vite
  • npm
  • Figma
  • Sketch
  • Framer
  • Webflow
  • Adobe
  • Google
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Google Ads
  • Google Fonts
  • Google Cloud
  • Lighthouse
  • Google Gemini
  • OpenAI
  • Anthropic
  • Claude
  • Perplexity
  • Midjourney
  • Hugging Face
  • Visual Studio Code
  • JetBrains
  • Sublime Text
  • Git
  • GitHub
  • GitLab
  • Docker
  • HubSpot
  • Xero
  • Stripe
  • Notion
  • Linear
  • Best Practice
  • Cliniko
  • Coreplus
  • Evermed
  • GetScripted
  • Halaxy
  • HealthEngine
  • HealthShare
  • HICAPS
  • HotDoc
  • Klaviyo
  • Mailchimp
  • MailerLite
  • Medical Director
  • Medirecords
  • Nookal
  • ShiftCare
  • SmartRecruiters
  • Sparrowhub
  • Splose
  • Zanda Health

Tools and integrations

Your website talks to the software you already run.

We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.

Talk through your setup

Client results

Straight from the people who hired us.

babybub Client testimonial
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
Chris Jellis Domain Health
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
Anneke Founder, Gentle Wombat
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
Monica T Google review
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
Allan Tomlinson Google review
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
Stephanie Poma Google review
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”

5.0

5-star Google rating

Book a free strategy call
Jack Duke Care Speech Pathology
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
Storm Parker Google review
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
Mark Anthony Valle Google review
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”

Research & Articles

Worth a read before you hire anyone.

All articles
Hands holding a phone showing a short form with a blue submit button

Conversion 7 min read

Conversion tracking that survives cookie consent

Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.

Ceramic and brass vases on a stone table in slatted window light, styled like a product shot

Ecommerce 7 min read

Product page design that answers the buyer

Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.

Questions

What people ask before we touch their forms.

What you need to know before we start a conversation.

Not answered here? Ask us directly

How many fields should an enquiry form have?

As few as the first reply needs. For most service businesses that's a name, a way to reply and a sentence about what they need. We decide the rest with your team, field by field.

Do multi-step forms work better?

They help when there's a lot to ask and the easy questions come first. For a short form, a single step is usually better, and we'll tell you which one yours is.

How do you stop spam without a CAPTCHA?

We use a hidden field that only bots fill in, a check on how quickly the form was completed, and validation on the server. Together they catch most spam without asking your customers to prove anything.

Can different enquiries go to different people?

Routing can follow the service, the location or any other field. Bookings reach reception, quote requests reach the person who writes them, and leads can drop straight into HubSpot or Salesforce.

Are the forms accessible?

Every form has visible labels, errors explained in words and read out by screen readers, full keyboard use and buttons sized for a thumb. We test each one to WCAG 2.2 AA.

What does a form rebuild cost?

We quote a fixed price after a free 15-minute call, per form or for the whole site, with every line item listed. It depends on how many forms you have and where each one needs to send.

Do you build forms for healthcare practices?

We do, and health forms ask for the minimum and never collect clinical detail they don't need. They deliver to the practice's own inbox or booking system, and no ad pixel fires on them without the visitor's express opt-in.

Book a free strategy call