Shopify developers for stores that have outgrown the theme (and the app pile)
Our Shopify developers extend the store you already run with custom Liquid sections, app integrations, checkout extensions and Shopify Functions. Your theme gets more capable and lighter at the same time.
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
We publish at a quiet hour and watch the days after. The previous theme stays one click away.
What we deliver
Scheduled theme publish
Rollback theme retained
Post-release measurements
Section guide for your team
Baseline recorded
14 Oct
The long read
Where a Shopify developer earns the fee.
Shopify does most things well out of the box. The work worth paying for is in the gaps, and in keeping them from filling up with apps.
01
Every app leaves something behind
An app solves one problem and adds its script to every page, including the pages where it does nothing.
Uninstall it and the script often stays, tucked into the theme files where nobody looks.
Most of the speed we win back on a Shopify store comes from finding those leftovers. Then we build the useful parts into the theme itself.
Page weight as apps are added
App scriptsThe theme itself
24681012
Illustrative: the pattern app weight tends to follow, not a measurement of your store.
02
Checkout isn't the place for a clever hack
The checkout is the most expensive page to break. It's also the one Shopify changes most carefully.
Anything we add there goes through checkout extensions and Functions. Those are built to keep working when the platform moves.
A workaround that saves a week today can cost a weekend of lost orders later.
the most expensive page to break
03
Development and a store build are different jobs
This work assumes the store exists, has products, and is taking orders.
If you're starting a business, or moving onto Shopify, that's a store build. It's a different engagement with a different scope, covering catalogue, design and launch.
Plenty of stores do both, in that order.
a different engagement with a different scope
04
When an app is the right answer
Sometimes a well-built app does the job better than custom code would, and its makers keep it working for you.
Reviews, subscriptions and complex shipping often fall in that group. If there's a good app for the problem, we'll point you at it.
What we won't do is install 3 apps to cover for 1 missing section.
we'll point you at it
Share the theme.We'll show you what it's carrying.
Your website talks to the software you already run.
We pick the platform that suits your business. Then we connect the
site to your booking system, your CRM and your ad accounts, so every
enquiry lands where your team already works.
“Up until working with Casey, we had only had poor to mediocre
experiences outsourcing work to agencies... instead of needing
babysitting like the other agencies we worked with, he was not only
completely dependable but also gave us sound
suggestions on how to get better results.”
Chris Jellis Domain Health
“Since going with Casey and his team, we have had nothing but
wins! They are great communicators, but more importantly, have got
awesome results with low lead costs.”
AN
Anneke Founder, Gentle Wombat
“As an experienced health professional I am a hard sceptic.
Casey and his team over delivered on my project
with an A+ website design having actively listened to every point I was
seeking.”
MT
Monica T Google review
“Casey has been an absolute standout! His personalised
approach has been nothing short of incredible. We have had amazing results from the get-go.”
AT
Allan Tomlinson Google review
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
SP
Stephanie Poma Google review
“Casey was so empathetic and patient in listening to my ideas.
He asked all the right questions and got me thinking on aspects I
hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and
ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded
service provider.”
SP
Storm Parker Google review
“We have worked with Casey on a number of website projects and
are super impressed with his promptness, communication,
professionalism, and knowledge of the full suite of digital
marketing... You and your team are second to none!”
MV
Mark Anthony Valle Google review
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or
inquiries I had with remarkable responsiveness and genuine
accommodation. The end result was nothing short of fantastic.”
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
An NDIS provider website serves participants, families, support coordinators and plan managers. How to build one each of them can use, built to WCAG 2.2 AA.
Questions
What people ask before hiring a Shopify developer.
What you need to know before we start a conversation.
Yes, that's the usual case. Our Shopify developers work on a copy of your live theme, so the store keeps trading. Nothing changes for customers until you approve it, and the old theme stays one click away after release.
Will you remove apps we are paying for?
Only the ones we can replace with something lighter, and only with your say. When an app goes, we clean its leftover code out of the theme as well. That's often where the biggest speed gains hide.
Can you customise the checkout?
Within what Shopify supports, yes. We use checkout extensions for layout and content, and Functions for discount, delivery and payment rules. If your Shopify plan limits what's possible, we'll tell you before you pay for anything.
Is this the same as a Shopify store build?
No. This page is about extending a store that already trades. Starting a business, or moving onto Shopify from another platform? Our Shopify store build service covers that, from catalogue to launch.
How do you price Shopify work?
You get a fixed quote with line items, set against a written change list, after a free 15-minute call. If something new comes up mid-sprint, we quote it separately, so the original price holds.
Will the changes affect our search rankings?
They should help. Lighter product pages and correct product schema are both things Google reads. We check that neither goes backwards on release. We won't promise rankings, because nobody honest can.
Do you work with health and wellness brands?
We do, and product copy in that space carries advertising rules. We build sections so claims and disclaimers sit where they need to on every product. You stay responsible for your advertising. Written to the guidelines by our copywriting team. Not legal advice.