Good pages still fail when Google can't reach them, can't render them, or gets told to ignore them. Our technical SEO services find where that happens, fix it in the code, and prove the fix in your server logs.
Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.
What we do
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
5 stars Google review
What is included
4 rules for the layer of search your visitors never see and your rankings depend on.
We check what the crawler holds once the page renders. Content that arrives by script can be invisible to it.
How a build runsCanonicals, sitemaps, robots rules and internal links all point at the same version of each page. No signal contradicts another.
See the workSchema for each page type is matched to what is visible on the page and then validated. A plugin's guess at your business won't cut it.
The proof we showCore Web Vitals are judged on field data from your own visitors, template by template. The fix lands where the traffic is.
Questions people askThe argument
Ranked by pages that earn
What blocks revenue goes first.
Every warning the tool spits out
400 issues in no order.
Made in the code
Changes your developer can review.
Left in a spreadsheet
Someone else's problem now.
Checked as the crawler sees it
Content present in the rendered HTML.
Checked in a browser
Looks fine, indexes empty.
Server logs, before and after
Proof the crawler changed its habits.
A green score in a tool
No sign the crawler noticed.
Measured on live visits
Field data from your own visitors.
One lab run on a fast laptop
Passes in the office, fails on a phone.
How it runs
You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.
Step 1
We crawl and render the site the way Google does. Then we compare what we find with what is in the index.
What we deliver
What do people search before they call you?
Step 2
Each issue is traced to its cause and ranked by how many earning pages it touches. The fix list starts where the money is.
What we deliver
Monthly searches
Step 3
We make the fixes in the code, or write them up as changes your developer can merge. Every template is tested before it ships.
What we deliver
Sentient / Inter
14.05:1Step 4
We work on Core Web Vitals in the templates that carry the traffic. They are judged on live visits instead of a single lab run.
What we deliver
Step 5
We check the logs again to show the crawler changed its behaviour. Then we hand over the checks that caught each problem, so it stays caught.
What we deliver
Baseline recorded
14 OctThe long read
A crawler reads your site differently from any visitor. Most technical problems live in that difference.
Google gives every site a limited amount of crawler attention. On most sites a large share of it goes on filter pages, parameters, old redirects and duplicates.
Every visit spent there is a visit not spent on a new service page or an updated price.
The server logs show exactly where the attention goes. We read them, close the dead ends, and read them again to confirm the crawler moved.
Illustrative: the shape a log comparison tends to show, not a measurement of your site.
Your browser runs every script and shows the finished page. The crawler may have been handed a shell with the content still to arrive.
When rendering is slow or fails, the page is indexed thin or not at all. Nothing on screen tells you.
So every check we run is on the rendered HTML. That is the version the crawler keeps, and it can differ from the one you see.
A crawl tool tells you what a crawler could do. The logs record what it did.
They show which pages it visits, how often, and which it has quietly stopped visiting. That is the evidence a fix worked, and the early warning when a release breaks something.
It removes the obstacles. It doesn't make a page worth ranking, and a thin page that is perfectly indexed is still a thin page.
If the problem turns out to be content or demand, we'll say so and point you at the right fix. If you're not sure which it is, an SEO audit is the cheaper place to start.
Case studies
Speech Clinic
A search-led structure giving each therapy and each mobile service area its own page to land on.
Scope of work
MedPrescribe
An e-prescribing platform positioned as a product, automating booking through to delivery.
Scope of work
First Class First Aid
A booking site built around the codes employers send, not the course names.
Scope of work
Ovaya
An at-home fertility treatment page answering what arrives, when, and who watches each cycle.
Scope of work
Full Body MRI
A whole-body screening scan surfaced by the organ or condition people actually search for.
Scope of work
Search proof
Shopify Partner
Shopify stores built so search can read the whole catalogue, with tracking on every sale.
Google Partner
Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.
Where we work
Engagements
Find it, fix it
For a site with a known problem, like pages not indexing, a sudden traffic drop or Core Web Vitals failing.
Stay indexed
For a large or busy site where releases, new templates and new content keep bringing in new problems.
Tools and integrations
We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.
Client results
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”
Research & Articles
Core Web Vitals explained in plain English: what LCP, INP and CLS measure, why lab and field data disagree, and which fixes move each score on your site.
Website redesign SEO in 5 steps: the inventory, redirect map, copy check and launch day tests that keep your Google rankings and enquiries through a rebuild.
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Questions
What you need to know before we start a conversation.
Not answered here? Ask us directly
We make them. We work in your codebase, or write the changes up so your developer can review and merge them. A finding nobody fixes keeps costing you every week it sits in a spreadsheet, so the fix is the job.
Most of our technical SEO work is on sites we didn't build, whether they run on WordPress, Shopify or custom code. We work in your repository or alongside your developer. Then we hand over the checks, so the same problems don't creep back in.
Server logs are the only record of what Google's crawler did on your site. A crawl tool shows what a crawler could do. The logs show what it did, page by page, before and after the fixes. That is how we prove a fix worked.
Not always, but it's where rendering problems hide. Your browser runs every script, while a crawler may index the page before the content arrives. We check the rendered HTML Google keeps, and move important content into the first HTML response where it matters.
The fix sprint gets a fixed quote with line items, set after the first crawl shows how big and tangled the site is. Ongoing technical care is a separate monthly service, quoted on its own. Either way you know the price before work starts, and there are no lock-in contracts.
They are related. An SEO audit diagnoses technical, content and link problems and ranks them by value. Technical SEO is the doing: the crawl and index fixes, made in the code and checked in the logs. Many clients start with an audit, then hand us the technical part of the list.
Schema helps search engines read who you are, where you practise and which services you offer. We mark up only what is visible on the page, so the structured data matches what patients see. Practitioner, location and service pages each get the schema type that fits them.
