Custom website design for businesses starting out or starting over. Every page is planned from what your customers type into Google. Then it's built to turn that visit into a call.
Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.
What we do
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
5 stars Google review
What is included
Four rules we design every page against, so it gets found, reads clearly and brings in work.
We decide what each page has to prove before anything is drawn. Then we design the layout that proves it.
How a build runsEach page is built for one search and the one decision behind it. Nothing on the page fights for attention.
See the workWe put the evidence right beside the claim, at the spot where buyers usually start to hesitate.
The proof we showWe agree the speed and accessibility limits before the first mockup. Every design choice after that has to fit inside them.
Questions people askThe argument
Planned from search data
Demand decides which pages exist.
Copied from the last build
Home, About, Services, Contact.
Drawn for the decision
Shaped by what the buyer needs to see.
Picked from a theme demo
Your content squeezed into the shape.
Written in your customers' words
Jobs for tradies. Patients for clinics.
Left for you to write
At 11pm, after a full day's work.
Set before the first mockup
A speed limit the design has to live inside.
Checked after launch
Then a plugin is added to fix it.
The site, the code, the accounts
Plus a rankings baseline from launch week.
A login and good luck
Nothing to measure against.
How it runs
You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.
Week 1
Before anything is drawn, we agree what the site is for. We also agree who it has to win and who it's up against.
What we deliver
What do people search before they call you?
Weeks 1 to 2
We map the pages the site needs and the order each one tells its story. Then we settle what every page has to say.
What we deliver
Monthly searches
Weeks 3 to 5
Every page comes from one set of parts. So page 20 looks like page 1 and costs far less to make.
What we deliver
Sentient / Inter
14.05:1Weeks 5 to 8
We build it to load fast, with the schema Google reads. Then we connect it to the CRM and booking tools you already pay for.
What we deliver
Weeks 8 to 9
We map every old URL to a new one and record your rankings before go live. A new site can't quietly cost you traffic.
What we deliver
Baseline recorded
14 OctThe long read
Every agency says custom. This is what it means on our builds, and where it stops.
Most sites start as a list from a kickoff meeting. Home, About, Services and Contact.
That list is a guess, and it's made by the people furthest from your customers.
We work the other way round. We pull the searches your market makes, then group them by the decision behind each one. That decides your pages.
Illustrative: the shape a set of searches takes, not a measured one. Yours is researched before anything is drawn.
Then it starts charging rent.
The layout was drawn for someone else's business, so your content never quite fits. The gaps get filled with plugins.
Each plugin adds weight, another update to track and one more thing that can break your forms at 2am.
The bill turns up later, which is why it's so easy to miss.
Illustrative: the shape of a maintenance bill, not a measurement.
Custom doesn't mean strange software. We build on custom code, WordPress or Shopify, so any good developer can pick it up.
A site that only one team can maintain is a headache with a nice homepage.
Custom doesn't mean an open-ended bill either. We fix the scope before we start, and the quote with it.
Sometimes it is, and we'll say so.
Testing whether a market exists? Need something credible online this month? A good template can beat a custom build that isn't ready yet. We'll tell you straight.
Custom starts paying when Google becomes a channel you rely on. It also pays when a slow, rigid site is already costing you enquiries.
Case studies
Speech Clinic
A search-led structure giving each therapy and each mobile service area its own page to land on.
Scope of work
MedPrescribe
An e-prescribing platform positioned as a product, automating booking through to delivery.
Scope of work
First Class First Aid
A booking site built around the codes employers send, not the course names.
Scope of work
Ovaya
An at-home fertility treatment page answering what arrives, when, and who watches each cycle.
Scope of work
Full Body MRI
A whole-body screening scan surfaced by the organ or condition people actually search for.
Scope of work
Search proof
Shopify Partner
Shopify stores built so search can read the whole catalogue, with tracking on every sale.
Google Partner
Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.
Where we work
Engagements
Test the waters
One service, one campaign or one suburb, when you want to test demand before you go bigger.
The whole site
The whole site, built to carry every service you sell and every area you work in.
Tools and integrations
We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.
Client results
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”
Research & Articles
WCAG 2.2 AA explained for small business: what the standard asks, the 6 new criteria since 2.1, what Australian law expects, and checks you can run yourself.
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
Questions
What you need to know before we start a conversation.
Not answered here? Ask us directly
A template decides your pages before anyone looks at what your customers search for. Custom website design starts from those searches, so every page has demand behind it. The layout is then drawn for your business, your copy and your goals. You also skip the plugin pile that templates tend to need later.
We do. Our copywriters write every page in the words your customers use, so you never stare at a blank page. We write the copy before the layout is final, because words squeezed into a box rarely sell. You read and approve every line before anything goes live.
Most websites take 4 to 12 weeks. A small site for a new business sits at the shorter end. A large site with many services and areas sits at the longer end. The slow part is usually content and approvals, and you get a dated schedule before you commit.
Every website gets a fixed quote with line items after a free 15-minute call. Our brand and website package, with a logo and up to 8 pages, starts from $6,100 + GST. If the build takes longer than planned, that's our problem, not another invoice.
It shouldn't, and protecting them is part of the scope. Before launch we map every old URL to its new home and set up the redirects. We also record your rankings the week you go live. That way any movement is visible early and can be fixed while it's small.
Most likely. We build for trades, health, NDIS, retail, professional services and more, across Australia. If we haven't built in your industry before, we'll tell you straight. In that case the discovery stage takes longer, and the quote says so up front.
You do. That includes the code, the content, the domain and every account it connects to. There's no locked builder and no licence holding you in. Hosting is billed monthly, there are no lock-in contracts, and you can leave with 30 days' notice.
