01
Your people sell the firm better than a skyline photo
Stock photos of glass towers and handshakes tell a prospective client nothing.
They want to know who will pick up the phone and what that person has done. They also want someone who seems easy to talk to.
We build the team pages as carefully as the homepage, because for many visitors they are the deciding page.
who will pick up the phone
02
Plain English wins more clients than jargon ever will
Most firm sites are written for other professionals. The client reads them and feels further away.
When 2 firms look equally qualified, the firm that explains it simply usually gets the call.
We write each practice area page around the questions clients ask in a first meeting, in the order they ask them.
the firm that explains it simply
03
The first step has to feel safe
Someone contacting a lawyer or an adviser is often anxious, and sometimes embarrassed.
The form should ask only what you need, say how the information is handled, and explain what happens after they press send.
Small things, like a stated response time and a named contact, do more for enquiries than another badge.
what happens after they press send