Ranking is nice. Getting the call is the point. Our SEO services find what your buyers type, build pages that answer it, and trace each enquiry to the search that sent it.
Partner badges you can look up, numbers straight from client dashboards, and the businesses whose websites we've built. Here's the scoreboard so far.
What we do
“The entire process was seamless, easy, and incredibly user-friendly. They were patient and flexible with all the changes and back-and-forth... Most importantly, they absolutely nailed the brief.”
5 stars Google review
What is included
4 rules that keep our SEO pointed at revenue, so you get more than a screenshot of a ranking.
A search with 40 hits a month and a buyer behind it beats one with 4,000 and nobody ready. We rank the list by what each search is worth.
How a build runsEach group of searches gets one page built to answer it. Your own pages stop fighting each other for the same search.
See the workSites link to things worth citing. We help you publish the research, guides and tools that earn links, and we never buy them.
The proof we showRankings are a means to an end. We trace search visits to the forms and calls they become, and judge each month on that.
Questions people askThe argument
Searches with a buyer behind them
Intent decides the list, volume sorts it.
Whatever has the most volume
Traffic that never picks up the phone.
One page per buying decision
Built for the search, then for the buyer.
Blog posts on a schedule
4 a month, whatever the topic.
Earned by something worth citing
Research, tools and trade press.
Bought in monthly packages
A risk you pay for every month.
Enquiries by landing page
Search visits traced to the form.
40 keywords, colour coded
Green arrows, no revenue.
Each month planned in writing
You see the work before you pay for it.
A vague monthly retainer
Nobody can say what was done.
How it runs
You see the page plan before design starts, and the design before we build. So there are no nasty surprises at the end.
Step 1
We pull the searches your market makes, group them by the decision behind each one, and check which already have a page answering them.
What we deliver
What do people search before they call you?
Step 2
The search groups become a page plan. It shows which pages stay, which merge, which retire, and how each one links to the rest.
What we deliver
Monthly searches
Step 3
Our copywriters write and rewrite pages to the plan. We fix the technical groundwork as we go, so nothing stops Google indexing them.
What we deliver
Sentient / Inter
14.05:1Step 4
Links come from things worth linking to. That means data only you hold, tools your buyers use, and the trade and local press in your field.
What we deliver
Step 5
Every enquiry is traced to the page it started on. The next month of work is planned from what those numbers show.
What we deliver
Baseline recorded
14 OctThe long read
Plenty of what gets sold as SEO is busywork. This is how we decide if the work is worth your money.
A site can double its search visits and not gain a single enquiry. The easy wins are usually questions: what is, how to, why does.
The ones that matter are smaller and more specific. They name a service, a suburb, a price or a comparison.
So we sort the research by the decision behind each search. Then we spend the effort where a buyer is already deciding.
Illustrative: the usual shape of a set of searches, not a measurement. Yours is researched before any page is written.
A bought link works until it doesn't. Google gets better at spotting them every year, and a penalty is a cost that arrives later and all at once.
The links worth having come from someone choosing to cite you. That means publishing something worth citing, like your own data, a useful tool or a guide the trade press quotes.
It is slower. It is also the only kind you get to keep.
New pages take weeks to be crawled and months to settle. Links take longer still.
Be wary of anyone promising page one in 30 days. They are either chasing searches nobody makes, or taking a risk with your domain. Nobody can honestly guarantee a position on Google, and we won't either.
What you should see early is movement in the right direction. Pages get indexed, impressions rise, and the first enquiries arrive from the pages built for them.
Illustrative: the shape search growth tends to take, not a measurement or a forecast for your site.
If you need enquiries next week, paid search will get them faster. If almost nobody searches for what you sell, no amount of SEO will change that.
We'd rather tell you now than bill you for a year to find out. The research usually makes the answer obvious.
Case studies
Speech Clinic
A search-led structure giving each therapy and each mobile service area its own page to land on.
Scope of work
MedPrescribe
An e-prescribing platform positioned as a product, automating booking through to delivery.
Scope of work
First Class First Aid
A booking site built around the codes employers send, not the course names.
Scope of work
Ovaya
An at-home fertility treatment page answering what arrives, when, and who watches each cycle.
Scope of work
Full Body MRI
A whole-body screening scan surfaced by the organ or condition people actually search for.
Scope of work
Search proof
Shopify Partner
Shopify stores built so search can read the whole catalogue, with tracking on every sale.
Google Partner
Partner status you can look up in Google's own directory. Every result above comes with the screenshot behind it.
Where we work
Engagements
Groundwork first
For a brand new site, or one that has never had search planned. The groundwork comes before anything else.
Monthly, no lock-in
For a business ready to run search as a sales channel. It is a separate monthly service, quoted on its own.
Tools and integrations
We pick the platform that suits your business. Then we connect the site to your booking system, your CRM and your ad accounts, so every enquiry lands where your team already works.
Client results
“Up until working with Casey, we had only had poor to mediocre experiences outsourcing work to agencies... instead of needing babysitting like the other agencies we worked with, he was not only completely dependable but also gave us sound suggestions on how to get better results.”
“Since going with Casey and his team, we have had nothing but wins! They are great communicators, but more importantly, have got awesome results with low lead costs.”
“As an experienced health professional I am a hard sceptic. Casey and his team over delivered on my project with an A+ website design having actively listened to every point I was seeking.”
“Casey has been an absolute standout! His personalised approach has been nothing short of incredible. We have had amazing results from the get-go.”
“Excellent company to deal with and their web design is incredible. Would use them again and again.”
“Casey was so empathetic and patient in listening to my ideas. He asked all the right questions and got me thinking on aspects I hadn't considered. He goes above and beyond.”
“If you're looking for a highly experienced, knowledgeable and ideas-driven marketing agency, look no further... He's helped transform our business from a fairly humble start-up to a fast growing and highly regarded service provider.”
“We have worked with Casey on a number of website projects and are super impressed with his promptness, communication, professionalism, and knowledge of the full suite of digital marketing... You and your team are second to none!”
“[They have] truly exceeded my expectations... They handle every detail with care, addressing any concerns or inquiries I had with remarkable responsiveness and genuine accommodation. The end result was nothing short of fantastic.”
Research & Articles
Conversion tracking breaks when people decline cookies or block scripts. How consent mode and server-side events keep your lead numbers useful and private.
Product page design for online stores: what to show, in what order, and what Australian Consumer Law expects of your prices, returns and reviews. A checklist.
An NDIS provider website serves participants, families, support coordinators and plan managers. How to build one each of them can use, built to WCAG 2.2 AA.
Questions
What you need to know before we start a conversation.
Not answered here? Ask us directly
New pages are usually indexed within weeks. The first enquiries from them tend to follow in 3 to 6 months, and competitive searches take longer. We record your rankings, traffic and enquiries before we start, so you can see the change for yourself instead of taking our word for it.
No. Nobody can honestly guarantee a position on Google, and we won't either. Be careful of anyone who does. We commit to the research, the pages, the links we earn and the reporting. Google decides where a page ranks, and we show you the numbers either way.
Ongoing SEO is a separate monthly service, quoted on its own after a free 15-minute call. The quote has line items drawn from the research, so you know what will be done for the money before any of it is spent. There are no lock-in contracts.
We don't use lock-in contracts. Each month of work is planned in writing, so you can see what is coming, change it or stop. We'd rather keep you because search is bringing in customers than because a contract says so.
Our copywriters write every page in the words your customers use, so you never stare at a blank page. You approve each one before it goes live. If you want a bigger publishing plan on top, that is our SEO content writing service, quoted separately.
Our SEO services cover the whole channel: research, pages, links and reporting. Technical SEO is the crawl and index layer on its own. Local SEO is the map pack, your Google Business Profile and your reviews. Plenty of clients start with one part and add the rest later.
We build websites and run search for every industry, from trades and NDIS providers to clinics, retailers and manufacturers. The research is done for your trade, in your customers' words. If we haven't worked in your industry before, we'll tell you straight and the quote will say so.
