An outdoor furniture store bringing its Bundall showroom online, with every range shoppable and its own pages for Brisbane buyers.
The brief
An outdoor furniture store bringing its Bundall showroom online, with every range shoppable and its own pages for Brisbane buyers.
Designing a small set of reusable layouts that a long run of similar pages can share, so adding the next page is a writing job with no new build.
See our Custom website design serviceThe site's underlying health for search: crawlable structure, clean URLs, metadata, speed and markup that search engines can read.
See our Technical SEO serviceLaying out a single page around the order a reader needs its answers in, with the next step always in view.
See our Landing page design serviceThe build
What OFO Outdoor Furniture looks like as built: on a desktop, around its photography, and on a phone.
The OFO Outdoor Furniture home page on a desktop screen, as it was built.
Every section comes from a small set of page templates. The pages behind it read the same way, and adding the next one is a writing job with no redesign.
The photography is OFO Outdoor Furniture's own, and the build is set around it.
We set it large, with room to breathe, so the page opens on a picture. The copy follows once the picture has done its job.
Here it is at phone width and uncropped. Plenty of visitors see it this way first.
The first screen says what the page is for and shows the next step. The rest follows in the order a visitor needs it.
